Corporate Blogging Workshop
August 9 @ 10:00 am - 5:00 pm$999 – $1200
As your company competes for the top spot in search engine rankings, it’s your job as a marketer to keep your brand alive and provide information consumers seek to choose your product. This is where corporate blogging, aka content marketing, comes into play.
With a Corporate Blog, you are able to:
- Educate your target consumer about how your product or service can help them
- Elevate your brand through storytelling
- Improve SEO by developing relevant and trustworthy content consumers are searching for online
But, where do you start, and how do you manage a successful corporate blog?
Our one-day Content Marketing: Setting the Foundation to Create and Manage a Successful Corporate Blog workshop will guide you through the steps it takes to plan, start, manage and promote your corporation’s blog to reach and retain more customers. The workshop is broken out into five sessions:
- Develop the content strategy to ensure you’re aligning your posts with your corporate objectives.
- Create the content governance and guidelines to keep the blog running smoothly.
- Design the blog so it’s aesthetically pleasing and easy-to-read.
- Develop the blog using WordPress.
- Share the blog to get more subscribers.
$1200 (10% discount for companies registering two or more team members)