Recent Articles
LinkedIn Stories – Common sense questions to ask before implementing
Whenever a new social media tool or feature arrives, it is tempting to rush right in without a strategy. That may work sometimes, but at that point, you’re just lucky. The rest of us, content strategists, should look before ...
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Recent Posts
Real Life Experience Podcast: Ellie O’Brien Shares How She Started Her Fast-Growing Blog, Hungry By Nature
“What’s holding you back?” That’s the question food blogger, Ellie O’Brien, recommends everyone who is thinkin...
Podcast: Blogging is for everyone!
We love blogs! Blogs let us read other people’s opinions, helps us find the best brunch in town or keeps us up-to-date...
What comes first, a blog or social media
Most people use social media and read blogs as they have become fantastic ways to communicate with your immediate collea...
You have an idea for a blog… now what?
I meet with new bloggers that seem to have this magical perception that with little effort or investment they can start ...
Reimagine your future digital skills
It has maybe been awhile since you heard from me but I’m very happy to announce the launch of Content Academy. ...
February Meetups: Prepare for your next big thing!
February is a great month for professional development. Join us at the following free meetups for great advice on how ...
Welcome to Content Academy
Eleven years ago, broadcast TV news was king, newspaper companies were trying to attract young readers by creating “fu...
Another critical reason for web image optimization
You can’t just upload images you take on your camera to your blog or website. Cameras and camera phones try to cra...
Reasons your blog strategy didn’t take off
Blogging is a great way to get noticed on the internet and to grow your authority on a particular subject matter. The pr...
WordPress Page Builder Plugins on a $100 Budget
The fundamental concept behind WordPress is to enable users to publish web content without knowing code. Which, in my ...
How Guest Posting Benefits Your Blog
New bloggers are often preoccupied with creating content for their own blog. This is a good strategy to focus on initial...
A thing or two about WordPress Widgets
Does anyone care to explain a WordPress Widget? When I ask students to explain WordPress widgets, I often get either a...
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