Blogging Workshops

$199 per workshop; $720 per series

Our four two-hour Blogging Workshops are for new bloggers who want to learn the fundamentals of starting, building and maintaining their blog. Sign up for the series or individual workshops.

Introduction to Blogging Workshop for $20!

Blogging Workshops Descriptions

Starting Your Blog: How to Find Your Voice

Starting a blog is a great way to share your passions and expertise with a message tailored specifically for your ideal audience. Blogging can help you reach and grow your audience, build awareness for your products and services, or share your stories with the world. The main challenges new bloggers face are knowing how to start, what to say and how to say it so your audience will follow your blog and find value in your posts.

Content Academy's Getting Started: How to Find Your Voice in-person workshop walks you through exercises to help you define your blog’s direction, determine your unique voice, and identify your audience’s interests.

In this course you'll learn how to:

  • Define your authentic voice
  • Identify your ideal audience and its interests
  • Build an audience profile
  • Free-Write to start blogging
  • Provide content your audience craves
  • Determine your blog's goals and objectives

  • Share and see if a friend is interested:

    Register for this Workshop


    April 11, 6pm to 8pm


    $199


    Location
    180 N. Wacker Drive, Chicago

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    ONE-ON-ONE MENTOR PROGRAM

    Website Structure: How to Present Your Content

    The structure and presentation of your blog's content is crucial to developing a pleasant experience for your audience.

    Content Academy's Structure Function: How to Structure and Present Your Content in-person workshop will teach you to use site structure to create the best user experience for your audience by organizing your content, using appropriate tags, and incorporating the best media. These tips will make it easy for your audience to read and absorb the content.

    In this workshop you'll learn how to:

    • Arrange and organize your content
    • Use the tags feature to connect your audience with similar content
    • Determine what content elements to include on each page
    • Evaluate when to use images, audio and video to strengthen your content
    • Present readable and user friendly content

    Share and see if a friend is interested:

    Register for this Workshop


    April 13, 6pm to 8pm


    $199


    Location
    180 N. Wacker Drive, Chicago

    I HAVE QUESTIONS!
    CAN SOMEONE CONTACT ME?
    LEARN ABOUT OUR
    ONE-ON-ONE MENTOR PROGRAM

    Technical Insight: Setting Up Your Blog On WordPress

    Setting up your blog in WordPress should be a pleasurable experience, but technology can tie us up in knots and intimidate us on the first try. Technical insight is a must-have when setting up a WordPress blog.

    Content Academy's Technical Insight: Setting Up Your Blog in WordPress in-person workshop shows you how to get started with WordPress so you can go “live” on the web without technical problems.

    In this workshop we'll show you how to:

    • Work the page editor functions
    • Add pages
    • Use the permalink
    • Create posts
    • Format headings and font sizes
    • Understand taxonomies, categories and tags
    • Add images and media to posts
    • Set up a sitemap
    • Integrate RSS feeds
    • Utilize an editorial calendar

    Share and see if a friend is interested:

    Register for this Workshop


    April 18, 6pm to 8pm


    $199


    Location
    180 N. Wacker Drive, Chicago

    I HAVE QUESTIONS!
    CAN SOMEONE CONTACT ME?
    LEARN ABOUT OUR
    ONE-ON-ONE MENTOR PROGRAM

    Marketing Strategies: How to Promote Your Blog

    You've spent a lot of time writing amazing blog posts. However, no one will know about your posts unless you promote them! What you need is a clearly defined action strategy to promote your blog and get the audience engagement that you’re looking for.

    Content Academy's Marketing Strategies: How to Promote Your Blog in-person workshop will show you how to create an action plan to grow and maintain your audience, engage your audience on multiple channels, draw more traffic to your site and determine what to write next.

    In this workshop you’ll learn how to:

    • Improve articles by optimizing content
    • Find content gaps with keywords
    • Create a newsletter
    • Build an email list
    • Use email to keep your audience engaged
    • Write better subject lines
    • Use effective calls-to-action
    • Determine the right channels to reach your audience
    • Develop a following
    • Encourage shares

    Share and see if a friend is interested:

    Register for this Workshop


    April 20, 6pm to 8pm


    $199


    Location
    180 N. Wacker Drive, Chicago

    I HAVE QUESTIONS!
    CAN SOMEONE CONTACT ME?
    LEARN ABOUT OUR
    ONE-ON-ONE MENTOR PROGRAM

    How You Will Learn

    Our workshops offer more than a lecture. Our experienced instructors provide you with opportunities to learn; by doing so you can apply your knowledge. Because we limit our participant size to eight people, you receive exclusive attention so you'll achieve your personal goals. Arrive prepared to be involved and join the discussion.

    Blogging Instructors

    Corporate Training


    Our Career Training and Digital Marketing, Blogging & WordPress Workshops are available to corporate organizations who want their employees to stay up-to-date on the latest digital marketing strategies.


    Get details about our Corporate Training Program

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