Digital Marketing Workshops

$199 per workshop; $720 per series

Our four two-hour Digital Marketing Workshops are for anyone who wants to learn how to create a content strategy, optimize content for SEO and share information organically and via paid. Sign up for the series or individual workshops.

DIGITAL MARKETING WORKSHOP SERIES

Enroll in the entire series and save 10%

Digital Marketing Workshops Descriptions

Content Strategy: Planning the Right Content for Your Audience

Your content is the key element for reaching, connecting with and growing your audience. It’s crucial to understand your audience’s needs and your business goals before developing content that provides value in an entertaining and delightful manner so they’ll keep coming back for more.

Content Academy’s Content Strategy: Planning the Right Content For Your Audience in-person workshop will teach you how to define your content goals, develop unforgettable content and determine how to best reach your audience. Stand out from the competition by finding the right digital channels for your message, creating a unique voice and tone, and fine tuning your message.

In this workshop you'll learn how to:

  • Build an ideal audience profile
  • Evaluate what matters to your audience
  • Define the customer journeys
  • Find your brand's voice
  • Determine the tone of your voice based on your audience’s mood
  • Establish your unique content style guide
  • Develop content


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February 28, 6pm to 8pm
April 11, 6pm to 8pm
May 23, 6pm to 8pm
September 12, 6pm to 8pm


$199


Location
2 N. LaSalle, 14th Floor, Chicago

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SEO: Optimizing Content to Improve Findability

You've spent time and money on a website but you aren't reaching your audience or making sales. Search engine optimization can help you attract your audience and bring the right people to your site time and time again.

Content Academy’s SEO: Optimizing Content to Improve Findability in-person workshop will explain what search engines look for to rank your website high in their search results and how to create optimized content without sacrificing user experience. You’ll learn to research potential keywords, track your website performance, and build website authority and credibility. More importantly, this course shows how to develop content that is relevant and valuable to your audience.

In this workshop you'll learn how to:

  • Understand the history of SEO and how it has evolved
  • Optimize your content for your audience, Google, Bing & Yahoo!
  • Attract your ideal audience
  • Increase page views, engagement, and conversions
  • Utilize online tools for keyword research
  • Track your SEO efforts for continuous improvement


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Register for this Workshop


March 7, 6pm to 8pm
April 18, 6pm to 8pm
May 30, 6pm to 8pm
September 19, 6pm to 8pm


$199


Location
2 N. LaSalle, 14th Floor, Chicago

I HAVE QUESTIONS!
CAN SOMEONE CONTACT ME?
LEARN ABOUT OUR
ONE-ON-ONE MENTOR PROGRAM

Word of Mouth: Sharing Your Content Via Social Media & Email Marketing

There are dozens of ways to share your information with the world. You don't want to waste time, or money, by promoting your content on the wrong channels for your audience.

Content Academy's Word of Mouth: Sharing Your Content Via Social Media & Email Marketing in-person workshop will teach you the most effective and cost efficient way to share your content with the most appropriate audience, including which social media channels to use, how to create content for each channel, how often to post and how to be consistent, even when you are extra busy.

In this workshop you'll learn how to:

  • Determine which social media channels work for your brand
  • Utilize the benefits of top social networks
  • Define your tone for each channel
  • Use email to stay connected with your audience
  • Develop an editorial calendar to plan and track all content


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Register for this Workshop


March 14, 6pm to 8pm
April 25, 6pm to 8pm
June 6, 6pm to 8pm
September 26, 6pm to 8pm


$199


Location
2 N. LaSalle, 14th Floor, Chicago

I HAVE QUESTIONS!
CAN SOMEONE CONTACT ME?
LEARN ABOUT OUR
ONE-ON-ONE MENTOR PROGRAM

SEM: Investing in Search Engine Marketing

It pays to reach your audience right when you need them, so why not purchase some sponsored exposure? Paid search and paid social are two ways to target your customers and bring them right to your website.

Content Academy’s SEM: Investing in Search Engine Marketing in-person workshop will teach you the fundamentals of search engine marketing, how to develop a successful marketing campaign, how pay per click (PPC) works, and the steps needed to make your efforts a success.

In this workshop you'll learn how to:

  • Bid on keywords on Google AdWords and Bing Ads
  • Structure successful ad creative
  • Differentiate paid social versus organic social
  • Target your Audience


Share and see if a friend is interested:

Register for this Workshop


March 21, 6pm to 8pm
May 2, 6pm to 8pm
June 13, 6pm to 8pm
October 3, 6pm to 8pm


$199


Location
2 N. LaSalle, 14th Floor, Chicago

I HAVE QUESTIONS!
CAN SOMEONE CONTACT ME?
LEARN ABOUT OUR
ONE-ON-ONE MENTOR PROGRAM

How You Will Learn

Our workshops offer more than a lecture. Our experienced instructors provide you with opportunities to learn; by doing so you can apply your knowledge. Because we limit our participant size to eight people, you receive exclusive attention so you'll achieve your personal goals. Arrive prepared to be involved and join the discussion.

Corporate Training


Our Career Training and Digital Marketing, Blogging & WordPress Workshops are available to corporate organizations who want their employees to stay up-to-date on the latest digital marketing strategies.


Get details about our Corporate Training Program

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