When you want to learn about digital marketing and blogging, you want Clair as your guide.
Finding her passion for writing while studying at the University of Iowa, Clair built her nonfiction writing skills by creating blog posts for a variety of websites, including non-profit Hello Perfect. As the Managing Editor for Hello Perfect, Clair found her subsequent love of mentoring while working with a team of 15 writers to help them develop their voice and express their creativity.
Digital marketing has always been intuitive for Clair, and after graduating from college she moved back to Chicago to pursue a career as a copywriter. While working at e-commerce company OpticsPlanet.com, Clair learned to combine her writing and editing skills with SEO and analytics. From the moment she learned about SEO, she was hooked, and now she loves talking about Google to anyone that will listen.
Currently, Clair is working on content management and strategy for Discover Student Loans, where she manages content for two sites and creates customer communications. She’s a voracious reader and loves learning about the latest and greatest in the marketing sphere. She looks forward to teaching Digital Marketing and Blogging courses with Content Academy. Her aim is to help students accomplish their content marketing goals and feel confident applying marketing strategies to their blogs or businesses.