Scott is a co-founder of Content Academy and a 10-year professional of the integrated marketing and communications fields. Currently, Scott is a full-time marketing manager in addition to his duties as co-founder of Content Academy.
Prior to his current full-time position, Scott worked in a corporate communications department and was a champion for the utilization of social media for public relations strategy. Today, social media continues to be an integral component of many external communication programs and a key asset to the organization for which he worked.
Scott began his career working for a public relations agency where he assisted a variety of accounts in the for-profit and nonprofit sectors.
WordPress and Blogging Creds:
In 2008, Scott was introduced to WordPress while he was starting his first blog, CountryMusicChicago.com. Utilizing his journalism degree, publicity tactics, and photography skills, Scott managed to build an online community from scratch that quickly became a known resource for all things country music in Chicago. Along Scott’s Country Music Chicago journey, he quickly became enamored with WordPress, an open-source website content management system, and digital marketing tactics such as search engine strategy and content marketing. Scott quickly realized that when combined these tools can be very powerful for not only building blogs but also for marketing businesses online.
In 2010, Scott launched Front & Social which provides blogging strategy and WordPress development services for a variety of clients who are looking to use WordPress and search engine strategy to promote their products or ideas. Today, through his efforts with Front & Social, Scott has had the pleasure to assist many entrepreneurs with launching blogs and podcasts.
Bloggers Meet Startups and other Events
It’s not uncommon to find Scott at a local startup or WordPress event. Scott is the founder of Bloggers Meet Startups which is a popular event where local entrepreneurs connect and network with influential bloggers and content creators. The goal is to create synergies and help showcase the awesome ideas and projects coming out of Chicago’s vibrant startup scene.
Scott is also the organizer of the Chicago WordPress Bloggers Meetup and the Chicago Copywriting and Content Marketing Meetup. He is also a top-rated presenter on SEO and WordPress at SCORE Chicago and NextDoor Chicago, a StateFarm initiative.
Why Content Academy?
At this juncture, Content Academy is a culmination of Scott’s professional career, consulting, coaching and training and he is excited to share, along with a select team of handpicked instructors and mentors. Content Academy is a place for sharing tips and strategies learned from doing marketing first hand and we hope to inspire students learn how to grow online no matter what their end goals might be.