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180 N. Upper Wacker Drive, Chicago, 60606

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March 2017

Launching Your WordPress Blog or Website

March 29 @ 6:00 pm - 8:00 pm

Prepare your website and blog for launch! Review marketing tactics for driving visitors to your site and examine the tools for measuring your performance. Content Academy's Launching Your Blog or Website workshop takes you through the Digital Acquisition Cycle. We give you our ten plus years of experience. What works and what doesn't work. All the tools are available, but how and when do you include them. In this workshop we’ll show you: How to incorporate your website into a…

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April 2017
Free - $20

Introduction to Blogging Workshop

April 5 @ 6:00 pm - 7:30 pm

Join Blogging Instructor, Clair Belmonte, to learn what it takes to start a blog for personal or corporate reasons.

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Starting Your Blog: How to Find Your Voice

April 11 @ 6:00 pm - 8:00 pm

Starting a blog is a great way to share your passions and expertise with a message tailored specifically for your ideal audience. Blogging can help you reach and grow your audience, build awareness for your products and services, or share your stories with the world. The main challenges new bloggers face are knowing how to start, what to say and how to say it so your audience will follow your blog and find value in your posts. Content Academy's Starting…

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$199.00

Website Structure: How to Present Your Content

April 13 @ 6:00 pm - 8:00 pm

The structure and presentation of your blog's content is crucial to developing a pleasant experience for your audience. Content Academy's Website Structure: How to Present Your Content in-person workshop will teach you to use site structure to create the best user experience for your audience by organizing your content, using appropriate tags and media. These tips will make it easy for your audience to read and absorb the content. In this workshop you'll learn how to: Arrange and organize your…

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$199.00

Technical Insight: Setting Up Your Blog in WordPress

April 18 @ 6:00 pm - 8:00 pm

Setting up your blog in WordPress should be a pleasurable experience, but technology can tie us up in knots and intimidate us on the first try. Technical insight is a must-have when setting up a WordPress blog. Content Academy's Technical Insight: Setting Up Your Blog in WordPress in-person workshop shows you how to get started with WordPress so you can go “live” on the web without technical problems. In this workshop we'll show you how to: Work the page editor…

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$199

WordPress Preflight

April 19 @ 6:00 pm - 8:00 pm

So you need a website and you've heard about this thing called WordPress… Now what? WordPress is the dominant player in the web building space, and gives you a fantastic platform for building a website and blog. Content Academy's WordPress Preflight in-person workshop will introduce you to setting up a WordPress website for the first time. Get up to speed as we explore how WordPress became the #1 open-source program for publishing content to the web. In this workshop we…

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$199.00

Marketing Strategies: How to Promote Your Blog

April 20 @ 6:00 pm - 8:00 pm

You've spent a lot of time writing amazing blog posts. However, no one will know about your posts unless you promote them! What you need is a clearly defined action strategy to promote your blog and get the audience engagement that you’re looking for. Content Academy's Marketing Strategies: How to Promote Your Blog in-person workshop will show you how to create an action plan to grow and maintain your audience, engage your audience on multiple channels, draw more traffic to…

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$199

Using WordPress Content Tools

April 26 @ 6:00 pm - 8:00 pm

It's all about the content. The most efficient way content reaches an audience is through a publishing platform. WordPress has the tools and gives you a powerful publishing platform. Content Academy's WordPress Content Tools in-person workshop will show you how the system works to fit your content into WordPress so you can publish to the web. In this workshop we show you: The decisive difference between a page and a post What you shouldn't do when adding content The role…

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May 2017

Expanding WordPress: Themes & Plugins

May 10 @ 6:00 pm - 8:00 pm

Themes and Plugins aren’t always compatible with each other even though they are powered by WordPress. Get comfortable working with WordPress Themes and Plugins. Content Academy’s WordPress Themes and Plugins in-person workshop will show you a basic understanding of how open source works so you can select, setup, and configure your next Theme and Plugin with confidence. In this workshop we’ll show you: What to look for when selecting a Theme The steps to install a Theme Add functionality to…

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$199.00

Content Strategy: Planning the Right Content for Your Audience

May 16 @ 6:00 pm - 8:00 pm

Your content is the key element for reaching, connecting with and growing your audience. It’s crucial to understand your audience’s needs and your business goals before developing content that provides value in an entertaining and delightful manner so they’ll keep coming back for more. Our Content Academy’s Content Strategy: Planning the Right Content For Your Audience in-person workshop will teach you how to define your content goals, develop unforgettable content and determine how to best reach your audience. Stand out…

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Launching Your WordPress Blog or Website

May 17 @ 6:00 pm - 8:00 pm

Prepare your website and blog for launch! Review marketing tactics for driving visitors to your site and examine the tools for measuring your performance. Content Academy's Launching Your Blog or Website workshop takes you through the Digital Acquisition Cycle. We give you our ten plus years of experience. What works and what doesn't work. All the tools are available, but how and when do you include them. In this workshop we’ll show you: How to incorporate your website into a…

Find out more »
$199.00

SEO: Optimizing Content to Improve Findability

May 18 @ 6:00 pm - 8:00 pm

You've spent time and money on a website but you aren't reaching your audience or making sales. Search engine optimization can help you attract your audience and bring the right people to your site time and time again. Content Academy’s SEO: Optimizing Content to Improve Findability in-person workshop will explain what search engines look for to rank your website high in their search results and how to create optimized content without sacrificing user experience. You’ll learn to research potential keywords,…

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$199.00

Content Sharing: Social Media & Email Marketing

May 23 @ 6:00 pm - 8:00 pm

There are dozens of ways to share your information with the world. You don't want to waste time, or money, by promoting your content on the wrong channels for your audience. Content Academy’s Word of Mouth: Sharing Your Content Via Social Media & Email Marketing in-person workshop will teach you the most effective and cost efficient way to share your content with the most appropriate audience, including which social media channels to use, how to create content for each channel,…

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$199.00

SEM: Investing in Search Engine Marketing

It pays to reach your audience right when you need them, so why not purchase some sponsored exposure? Paid search and paid social are two ways to target your customers and bring them right to your website. Content Academy’s SEM: Investing in Search Engine Marketing in-person workshop will teach you the fundamentals of search engine marketing, how to develop a successful marketing campaign, how pay per click (PPC) works, and the steps needed to make your efforts a success. In…

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June 2017
$199

Getting Started: WordPress Preflight

June 14 @ 6:00 pm - 8:00 pm

So you need a website and you've heard about this thing called WordPress… Now what? WordPress is the dominant player in the web building space, and gives you a fantastic platform for building a website and blog. Content Academy's WordPress Preflight in-person workshop will introduce you to setting up a WordPress website for the first time. Get up to speed as we explore how WordPress became the #1 open-source program for publishing content to the web. In this workshop we…

Find out more »

Using WordPress Content Tools

June 21 @ 6:00 pm - 8:00 pm

It's all about the content. The most efficient way content reaches an audience is through a publishing platform. WordPress has the tools and gives you a powerful publishing platform. Content Academy's WordPress Content Tools in-person workshop will show you how the system works to fit your content into WordPress so you can publish to the web. In this workshop we show you: The decisive difference between a page and a post What you shouldn't do when adding content The role…

Find out more »
$199

Expanding WordPress: Themes & Plugins

June 28 @ 6:00 pm - 8:00 pm

Themes and Plugins aren’t always compatible with each other even though they are powered by WordPress. Get comfortable working with WordPress Themes and Plugins. Content Academy’s WordPress Themes and Plugins in-person workshop will show you a basic understanding of how open source works so you can select, setup, and configure your next Theme and Plugin with confidence. In this workshop we’ll show you: What to look for when selecting a Theme The steps to install a Theme Add functionality to…

Find out more »
July 2017

Launching Your WordPress Blog or Website

July 12 @ 6:00 pm - 8:00 pm

Prepare your website and blog for launch! Review marketing tactics for driving visitors to your site and examine the tools for measuring your performance. Content Academy's Launching Your Blog or Website workshop takes you through the Digital Acquisition Cycle. We give you our ten plus years of experience. What works and what doesn't work. All the tools are available, but how and when do you include them. In this workshop we’ll show you: How to incorporate your website into a…

Find out more »
August 2017
$199

Getting Started: WordPress Preflight

August 9 @ 6:00 pm - 8:00 pm

So you need a website and you've heard about this thing called WordPress… Now what? WordPress is the dominant player in the web building space, and gives you a fantastic platform for building a website and blog. Content Academy's WordPress Preflight workshop will introduce you to setting up a WordPress website for the first time. Get up to speed as we explore how WordPress became the #1 open-source program for publishing content to the web. In this workshop we show…

Find out more »
$199

WordPress Content Tools

August 16 @ 6:00 pm - 8:00 pm

It's all about the content. The most efficient way content reaches an audience is through a publishing platform. WordPress has the tools and gives you a powerful publishing platform. Content Academy's WordPress Content Tools workshop will show you how the system works to fit your content into WordPress so you can publish to the web. In this workshop we show you: The decisive difference between a page and a post What you shouldn't do when adding content The role of…

Find out more »
$199

Expanding WordPress: Themes & Plugins

August 23 @ 6:00 pm - 8:00 pm

Themes and Plugins aren’t always compatible with each other even though they are powered by WordPress. Get comfortable working with WordPress Themes and Plugins. Content Academy’s WordPress Themes and Plugins will show you a basic understanding of how open source works so you can select, setup, and configure your next Theme and Plugin with confidence. In this workshop we’ll show you: What to look for when selecting a Theme The steps to install a Theme Add functionality to your site…

Find out more »

Launching Your WordPress Blog or Website

August 30 @ 6:00 pm - 8:00 pm

Prepare your website and blog for launch! Review marketing tactics for driving visitors to your site and examine the tools for measuring your performance. Content Academy's Launching Your Blog or Website workshop takes you through the Digital Acquisition Cycle. We give you our ten plus years of experience. What works and what doesn't work. All the tools are available, but how and when do you include them. In this workshop we’ll show you: How to incorporate your website into a…

Find out more »
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