Content Academy® brings together a community of professionals who believe in the power of sharing knowledge and experience to inspire great content.
APPLIED CONTENT STRATEGY
Launch your content strategy career with our 10-week online career-focused course.
Our 10-week Applied Content Strategy online course will teach you the fundamentals of content strategy, user experience and content management skills using learn-by-doing experiences you need to start your career and land your dream job.
Discover Business Goals & User Needs
You’ll learn how to conduct research and interview business stakeholders and users to truly understand the right content needed to support the business goals and user needs
Define the Content Strategy
You’ll learn how to structure a content strategy that identifies the right information needed to support an exceptional digital experience.
Design the Content
You’ll learn how to make your content strategy come to life by designing content structure and taxonomies, content guidelines and supporting content management system (CMS) development.
Develop the Content
You’ll learn how to develop and implement content and content migration plans to ensure your copywriters and developers have the information they need to launch the new digital experience.
Optimize the Content
You’ll learn the fundamentals of SEO, content marketing and social media strategy to share your content with the world.
Receive a complete Applied Content Strategy Course syllabus and career roadmap:
Your tuition is an investment into your future.
- Weekly lectures (Monday Night)
- Weekly networking (Wednesday Night)
- Portfolio for job interviews
- Job seeking advice and mentoring
- Access to private Facebook Group
- Discounts on Special Events
All courses are held on Monday and Wednesday evenings from 6 to 8 pm CT
Fall 2018 – September 10 – November 14
Winter 2019 – January 14 – March 20
Spring 2019 – April 8 – June 19
Contact a student advisor
WHO WILL TEACH YOU
Content Academy Co-Founder
Founder, ContentRS – Making content real simple.
Rebecca has been practicing content strategy long before content strategy had a name. She began planning and developing content for Northwestern Memorial Hospital in 1999 to help patients find health information, physicians and educational resources. She managed and mentored a team of three content specialists to provide the right information at the right time to the right audience.
Rebecca moved on to agency life to work with and learn from talented teams of user experience, visual designers and technical developers to provide exceptional content strategies for clients, from planning to development to governance to SEO. As an Associate Director of Content Strategy for Manifest Digital, then Rightpoint, Rebecca’s most rewarding responsibilities was working with her team of content strategist to help them develop their professional goals and improve upon the content strategy process. She is an attentive listener who believes everyone has the power to achieve their goals if they put in the work, and have the right skill set.
Requirements to Attend
- Have a strong desire to become a content strategist
- Basic understanding of Excel, PPT, Keynote or Google Sheets and Word
- Access to a computer and WiFi in a quiet space
- Willingness to spend time throughout the week to complete homework
- Willingness to collaborate with fellow students
Once we receive your application information, we will schedule a time for a phone interview.