Content creation is paramount to any digital marketing strategy but equally important is the ability to promote that content to an audience and prove your worth. Tactics such as search engine optimization (SEO), pay-per-click ads and social media marketing are all critical aspects of the digital marketing mix.

In this episode, Content Academy Co-Founders Scott Winterroth, Rebecca Steurer and Digital Marketing Instructor Clair Belmonte discuss the application of digital marketing today and how our Digital Marketing 101 Workshops provide knowledge and insight into planning the right content, SEO basics, social media and email marketing and SEM basics. Tune in!

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