Podcast: Digital Marketing

Content creation is one half of the job, promoting your content to the masses is just as critical.

Content creation is paramount to any digital marketing strategy but equally important is the ability to promote that content to an audience and prove your worth. Tactics such as search engine optimization (SEO), pay-per-click ads and social media marketing are all critical aspects of the digital marketing mix.

In this episode, Content Academy Co-Founders Scott Winterroth, Rebecca Steurer and Digital Marketing Instructor Clair Belmonte discuss the application of digital marketing today and how our Digital Marketing 101 Workshops provide knowledge and insight into planning the right content, SEO basics, social media and email marketing and SEM basics. Tune in!

Profile photo of Scott Winterroth
Scott a co-founder of Content Academy and a 10-year working pro of the integrated marketing and communications field, specializing in digital and social media strategy. He is the managing director of Front & Social, a Chicago-based digital marketing & PR consultancy.

Leave a Reply

Connect with Us

Stay in the know.

Subscribe to Content Academy's CONTENT CONNECT communications.