The 7 essential elements of a successful blog media kit

Seven elements of a successful media kit

If you’re a blogger who’s looking to work with brands, it’s essential that you create a media kit.

What is a Media Kit?

A media kit is a snapshot look at your blog, that covers all the basics a brand would need to know when evaluating whether your blog is the best platform to reach their ideal customers. When starting the conversation with a brand, a media kit should be sent from the onset.

When creating a media kit, it’s important to tell the story of your blog in a way that piques a brand’s interest.

With that in mind, here are the 7 essential elements you’ll need to create a good media kit:

Personal Bio

First and foremost, who are you? Give a brief description of the person behind the blog. Don’t overdo it, they’ll be more interested in what’s next.

Blog Bio

After you’ve introduced yourself, it’s time to talk a little bit about your blog. It’s important to talk about the theme of your blog and the topics you cover, as well as diving a little into the demographics of your readers.

Contact Information

No need to add a phone number if you don’t want to – it’s more important to put down an email, as well as your blog URL.

Website Stats

Taken from Google Analytics, share any or all of the following:

  • Pageviews
  • Unique Monthly Visitors
  • Time on site
  • Bounce Rate

If you have a new blog whose numbers aren’t incredible, play up the ones that are. Or highlight a month over month growth rate to show that you’re rapidly gaining new ground.

Social Reach

Your brand exists not just on your blog, but the social channels that relate back to it. Make sure to share follower counts from any of the following:

  • Facebook
  • Twitter
  • Google+
  • LinkedIn
  • Instagram
  • Youtube
  • Pinterest
  • etc.

Make sure to highlight the networks where you have the strongest following. If you have 4,000 Pinterest followers, but only 25 Twitter followers, just leave Twitter off.

If you have a strong email subscriber base, also make sure to include those numbers!

Partnership Opportunities/Services Offered

What services can you offer a brand, or what are their options for partnering with you? Briefly list these things somewhere on your media kit. A couple examples include:

  • Sponsored posts on blog
  • Sponsored posts on social media
  • Banner Ads

Brands You’ve Partnered With Before

All things equal, a brand would rather work with someone that another brand has already vetted for success. If you’ve had some really strong partnerships, showcase them on your media kit.

How to Make a Media Kit

Without going into great detail, Canva is an excellent tool for creating a media kit. You can save as an image or PDF, and will be able to change around numbers, services, and brand partners as they happen using Canva’s easy-to-use web application.

Experienced bloggers – do you have a media kit? Are there additional sections that you think need to be included? Share in the comments so we can all get better!


Stay tuned for more media kit-related content at Content Academy!

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Maddy Osman creates engaging content with SEO best practices for marketing thought leaders and agencies that have their hands full with clients and projects. Learn more about her process and experience on her website, The Blogsmith and read her latest articles on Twitter: @MaddyOsman.

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